Videos

Welcome to the Free Videos page.

Here you’ll find a few hours worth of videos on a variety of marketing topics:

The Big Picture of Marketing: What are the most important elements you need to be aware of in designing your marketing plan? Where are you strong? Where are you weak?

Niche: I would submit that 90% of the marketing problems I come across come down to a lack of clarity about who they are trying to reach. But most entrepreneurs have a very fuzzy understanding of what a niche is and how to identify them for their business. These videos are a great primer.

Creating Irresistible Offers: If people aren’t saying, ‘Wow! I need that! I’d be a fool to get this anywhere else – then there’s likely work for you to do on this.’

Identifying Your Hubs: How to not only find your ideal clients but also build trust with them rapidly.

Word of Mouth Marketing: Word of mouth is the most powerful form of marketing there is. But there’s a passive version of this and an active version. 99% of businesses I come across are passive. They ‘hope’ people will talk about them.

Becoming a Hub: This is, increasingly, what I see as the most powerful form of marketing there is. Instead of chasing people, having them come to you.

Holistic Practitioners: These videos are targeted specifically to holistic practitioners, though a lot of it is relevant to other service providers.