I just sat down over the past couple of days and recorded a series of videos on niche marketing. I thought you might find them useful in helping you sort out how to relate to what can sometimes be a very confusing and overwhelming topic.
Strategy vs Tactics in Marketing (8 minute video)
The Four Core Marketing Strategies (11 minute video)
Five Major Business Struggles (and why niching is the solution to all of them) (15 minute video)
The Primary Niching Blunder – Trying to Reach Everybody (11 minute video)
The Bullseye Metaphor for Niching (5 minute video)
Niching Myths That Keep Us Stuck – Part I (8 minute video)
Niching Myths That Keep Us Stuck – Part II (13 minute video)
Niching Myths That Keep Us Stuck – Part III (15 minute video)
5 Tools to Clarify Your Niche (14 Minute video)
Four Steps to Figuring Out Your Niche (10 minute video)
If you’d like some more help in figuring out your niche, I invite you to check out my six week Niching for Hippies program which begins on January 23rd.