Anyone who’s done any internet dating knows that you can’t trust pictures. Just like most of us know that you can’t trust marketing. People are suspicious. They assume you are putting your product and services best features forward. Here’s a great, and funny, example of how this can happen.

Lesson: Tell the truth. Be upfront about your flaws. Let people know where you’re not perfect and don’t 100% embody your values as a company. They just want to know that you’re trying – not lying. People want something real. They want to know your strengths – but also your weaknesses. And often your weaknesses can be a source of strength anyways.

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