I was just interviewed via video by Rebecca Cowan (pictured here) for her new program The Client Love Connection.
We had such a lovely conversation. I made some pretty impressive drawing on my white board for her. We seemed to resonate a lot on our concerns about the marketing world. So I asked her to write me a blog post about her experiences in the marketing world.
I bet you can relate to it.
I remember when I first wanted to be in business for myself, my boyfriend at the time had called me a capitalist and broke up with me over it!
He thought, like lots of people, that business is bad and the evil corporations are ruining the world. It’s actually a pretty common stigma. And with some of the business strategies I learned when I started my first business as a very “woo-woo” hypnotherapist, I don’t blame them!
For me, it wasn’t about world domination or making so much money that I could buy my own country. I wanted to heal people! I had the goal to make the world happier by making people healthier.
Noble cause, right?
But the part that was hardest was the marketing and the business strategies I was told I had to use to be successful.
I wanted to hide away most days when I thought about the kinds of things I had to do to promote my business. I thought there must be something wrong with me that I didn’t want to use them.
I had learned how to have sales conversations, how to sell from stage, and lots and lots of internet marketing strategies: creating products, writing sales letters, using Facebook and Twitter to fill my events.
Even though I had all this knowledge, I didn’t like who I had to be to use it.
Most of the marketing I had learned was based on…
• Pushing or bullying other people into buying your products or services by keeping up the appearance of an authority or perfection.
• Using a “magic” set of words or a formula for marketing that feels like you’ve just tricked them into being your client.
• Preying on human psychological needs for acceptance or love and extorting that need for profit.
• Drawing in clients with big promises, whether you can fulfill them or not or puffing up your “perceived value” to seem more attractive.
• Attracting lots of clients whether they are right for your business or not.
• Being someone you’re not…
And the strange part was that I was taught lots of my business methods from other spiritual, heart-based entrepreneurs! The old models of marketing are still thick even amongst well-meaning
When I changed my business and found an alignment with teaching entrepreneurs about making marketing videos, I discovered that I didn’t want to teach my clients the same marketing tactics that I’d learned. I wanted them nowhere near my business!
I wanted to teach my clients how to connect with potential clients through video and give them permission to express their true selves on film and actually do more business because of it! I wanted my clients to feel safe doing business and find those perfect clients that were waiting for them.
I feel that there is a lot of healing that can be done in business. So when I decided to create The Client Love Connection Online Marketing Experience I wanted to gather other entrepreneurs who were teaching marketing in a new way.
I sought out marketing experts that were teaching collaboration, honesty, freedom of expression, and client attraction in a way that would make entrepreneurs embrace marketing. I want to allow client and entrepreneur to connect on a human level and make the decision to work together because it’s the right match, not because you’ve used a marketing trick that you didn’t like using in the first place.
Our businesses all have a light filled message and purpose for the world. Your marketing should reflect that as well. If marketing hasn’t felt very good and you’ve found yourself avoiding it, that’s fine! It’s normal. It’s time that marketing fit your business instead of changing yourself to fit marketing that you don’t like in the first place
The Client Love Connection Online Marketing Experience is an online VIDEO summit of 18 interviews with the experts in client attraction and connection. This event will change how you feel about marketing and bring you new tools for growing your business that feel like the natural fit for the good-hearted person that you are.
If this message has hit home with you, then I hope you can join us and I really look forward to connecting with you.
Client Love Connection Creator
And Marketing Video Master
If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.