marketing tactics

Guest Post: What Your Business Isn’t Telling You – The Eightfold Path of Tracking

by Tim Emerson of KwanYinHealing.com A few months back, Tad asked me, along with other Niching for Hippies alumni, for feedback on “The Niching Spiral,” and what other suggestions we might have. I shared that I liked the spiral imagery.  In my experience at least, a niche isn’t a one time decision, but rather, a

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your signature talk

I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters.

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