guest post: learning webs

220px Zygiella web guest post: learning websI was in Thailand a month ago, chatting with my friend Shilpa Jain.

We were talking about how people learn things.

And she shared this idea of a learning web. And how there are different ways we can learn things.

As she spoke, my mind immediately raced to the relevance for business.

shilpa guest post: learning websLearning Webs – Back to the Source

by Shilpa Jain

I’ve been working in the field of ‘alternatives’ to education for a long while now – really since I was  a young’un, running around my neighborhood, inventing my own games and art, reading books of my choice, etc. 

Though by its own measures, I did “well” in traditional public school (by which I mean, I got good grades), I never really liked school – its competitions, its limits, its labels, its random subjects disconnected from real life and real issues. 

As I got older and started learning more about the historic roots of the education system and its impacts on diverse communities over the world, I realized that my personal dislike was well-founded.  This system has been wreaking havoc on individuals and communities for a couple centuries now. 

And it’s time to stop.

Mostly, people agree on the ills of schooling.  They know it’s cutting kids off from interactions with their families and neighbors; from a sacred connection with Mother Nature; from their own bodies, hands and spirits.  And, they know it’s a rat race, and a lot of people suffer from the labels and competition imposed through schooling. 

AND, they know that it’s not helping in solving the problems we are up against – but, instead, is actually feeding them by producing more capitalistic, obedient and submissive consumers… 

But when it comes to other possibilities, people are often at a loss.  There is the endless call for ‘reforming public education’ – which for many folks means a ‘better’ version of the same thing: just smaller classrooms, better trained teachers, more technology, better textbooks, etc. 

Others are experimenting with charter schools, democratic schools, free schools – or homeschooling cooperatives, unschooling, natural learning communities….   Despite their creativity and the numerous generative possibilities they are opening up, they are usually called ‘elitist’ and dismissed on the grounds of being inapplicable to the ‘majority’.  Which is unfortunate.

I want to add a little more to this conversation in my own support of self-designed and community-supported learning:  learning webs.   

A few months ago, I was invited to host a workshop for an innovative educational experiment in Puerto Rico called Nuestra Escuela (Our School).  They are built on a mission of love.  They are committed to throwing out labels of ‘juvenile delinquent’, ‘at-risk’, ‘dropout’, ‘failure’, etc. and instead embracing the brilliance, creativity and potential of the young people (ages roughly 13-18) in their communities. 

They asked me to help support them with thinking about how to nuture deep learning and collaboration in Nuestra Escuela – something that would align with their mission and vision.

I started reflecting on the answers to the question, “What is one of the most meaningful learning experiences you have had?”  I, and the community I worked with in India, Shikshantar asked this question a lot, as we were working to generate alternatives to the education system. 

Invariably, the kinds of answers people gave had to do with one (or more) of these six relationships/opportunities:

1.     mentors – someone who inspires you, who can guide you, who gives meaningful support to you in times that matter

2.     experiments – personal and collective – little challenges that you give yourself, or that you agree to do with a group, to stretch yourself, come closer to your spirit and truth, and to live in greater alignment with your values

3.     apprenticeships/internships – longer-term commitments to deeply learn something that matters to you, usually with folks who have some kind of expertise in the field

4.     travel: journeys and visits – going to interact with people and places where what you want to learn is happening; the journey itself is often part of the learning experience

5.     self-study: looking at books, films, websites, etc. that delve into the different aspects of your interest area

6.     reflection: writing, journaling, creative expression of some kind, to digest what you’re learning, capture your understandings, and reflect them to others who can give you feedback as well

I like to image these six things as spokes coming off of a center point – which is where you put your question or the subject you want to learn.  It could be anything from ‘organic farming’, to ‘indigenous history’, to ‘how can I have a healthy relationship with my partner?’, to ‘how can I become less angry and more patient?’ 

After you have a sense of what you want, and that can be a group or collective decision too, you generate the mentors, experiments, apprenticeships, travel, self-study and reflection that can help you learn it. 

As our friends at the Berkana Institute say, “Start anywhere. Follow it everywhere.”  That’s how you grow your learning web – by being as curious as you can be and committing to learning as much as you can.  If you remember that everyone is a source/resource, with lots to share in terms of experiences, ideas, stories, and questions, there is simply an endless supply of possibilities.

There is no limit to the number and diversity of personal and collective learning webs that can be generated. It only depends on what you can balance and handle.  And, as they say in Open Space, “Be prepared to be surprised!” 

Learning webs can lead you to amazing aha!’s, wonderful relationships, and many other things that you couldn’t have known when you started.  They knit you back to the real world and to the web of life. They encourage compassion, communication, complexity and commitment.  They enliven your imagination and root you with purpose.

Most importantly, they return the power of learning to the source: you and your collectivities.  And, for me, when we harvest the power of our individual and collective wisdom, well, we’ve found what we need to build a world that works for all beings.

My reflections on this:

  • are you stuck trying to teach your content to your clients using only one strand of the learning web? What might happen if instead of doing the traditional teleseminars and workshops you were to support people in learning in other ways? Is it possible that we get so stuck on ‘giving info’ that we don’t pay enough attention to their learning?
  • if you’re stuck trying to learn something, might another approach to learning work better for you?
  • are you relying only on high priced seminars and marketing gurus for your answers when the wisdom might be right there in your own community?

 What are your thoughts? Write them below in the comments.

is the laptop lifestyle for you?

heather gray is the laptop lifestyle for you?My dear colleague Heather Gray (pictured here) recorded this short video last year. It’s about ten minutes long and is a great primer to see if working, living and playing on your own terms is really for you.

She makes quite the compelling case. If you’re wanting to get online and on the fence about the whole online marketing thing – give this video a watch. I think you’ll find it immensely clarifying and confirming.

 

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the extinction of downtime

downtime the extinction of downtimeI am likely the last person to be talking about downtime. I seem to be on the computer often (and late). But this post reminds me of the importance of spaciousness. I thought you might enjoy it as much as I did.

Interruption-free space is sacred. Yet, in the digital era we live in, we are losing hold of the few sacred spaces that remain untouched by email, the internet, people, and other forms of distraction. Our cars now have mobile phone integration and a thousand satellite radio stations. When walking from one place to another, we have our devices streaming data from dozens of sources. Even at our bedside, we now have our iPads with heaps of digital apps and the world’s information at our fingertips.
To Read More CLICK HERE.
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Are you Marketing in a Box?

box 300x225 Are you Marketing in a Box? In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs seem to just fall into ‘the way it’s always been done’. Below is her article . . .

 

I have a new client who calls himself a personal trainer.

Now the thing is, what this guy does is SOOO much more and so much more cool and important than whatever I think of when I hear the words “personal trainer.”

Okay, yeah, so that’s what he was officially trained in–that’s the box he was given by the people who certified him. But get this–he does not like the gym! In fact, he is against people going to the gym. He thinks people hurt themselves at the gym.

But when people call him, because he’s a personal trainer, they ask him where his gym is.

Get the contradiction?

Do you see how that label, that box, does not suit him, and in fact is probably hurting his sales and marketing?

Not only this, but if he markets to people who are looking for fitness, he’s got an upstream flow to battle.

What I mean by that is that people who are looking for fitness are expecting certain things. They expect a gym. They expect to work out, to lose weight, to get stronger. There’s nothing wrong with all that. Except that the main stream ways of doing those things actually hurt your body a lot.

So my client actually helps people relate to their bodies, and learn to move, in entirely new ways that build flexibility, mobility, inner strength and stability. And as a consequence, they gain confidence, they look better, they have more vitality, stamina, a broad perspective, more drive.

Can you see how what he’s offering, positioned differently, outside the box, could make his business entirely different?

See, I know all of you out there spend too much time at your computers and on the phone, sitting. Sitting, sitting, sitting. You and everyone else these days. And as busy entrepreneurs, could you use a simple practice that would help you look better, feel more vitality, give you more confidence, ease your body aches and bring you more stamina? Well hell yeah, as my coach would say.

What if my client were to get more in touch with what you are really looking for–you want to look good when you’re on stage or for your photos and network meetings (or those snapshots that keep showing up on Facebook), right?

You want to feel good without having to go to the gym. I know I do–I hate the gym. I would never go look for a personal trainer–yuck. But what this guy does, so man, yes I want that.

But in his box, if he weren’t my client, I would never find him, and he wouldn’t find me because he’s not marketing to me. He’s in the box he was certified into.

Can you see that?

As soon as he steps outside that box, and starts really looking at all of the people who need what he offers, and gets in touch with what they want, wow a whole new world opens up.

Where are you in a box in your marketing? Are you just thinking of people to market to who are like you? I see healers only market to each other–it’s crazy! Do you know how many people out there need the services of healers, coaches, and yes, leading edge personal trainers? Millions and I am not kidding.

But if all you ever do is to talk to other healers, coaches and personal trainers you are living inside a box.

This is a comfort zone issue, isn’t it? Because you know people who are in the box with you. You speak the same language. You have agreements about what is important. But let me ask you, how big a contribution are you really making if you are just talking with people like yourself, if you just use your specialized language. Do you want your village to be monolingual or multi-lingual? I may only know English, baby, but I am multi-lingual English! And it’s more fun that way. Reach out, find out what people outside your box want and need? Listen. Communicate.

And you know what, when you do that, you can make WAY more money, too.

Way more.

Because you create specialized solutions for people in a different industry where they need and want what you’ve got but they don’t entirely know it yet–and you can show them how you are the solution to the problem that is making them miserable, or stressed, or sick, or broke–you have got an out-of-the-box breakthrough happening. And that means more money for you. Give it a try–and make sure you hit reply and tell me how it goes!

Maggie Ostara Are you Marketing in a Box? Maggie Ostara, PhD is a Soul Healer and Strategic Marketing Expert. She draws on her many years as a successful business owner to support healers, teachers, and coaches to get their work out to the world, and make their contribution to the New World Age now emerging.

She combines a strong intellectual background with intuition and body wisdom for a grounded, powerful, expansive, nurturing and insightful way of facilitating your business and spiritual growth. Her credentials include being a multiple-published author,Certified Clarity Breathwork trainer and practitioner, a qualified Awakening Your Light Body teacher, former Professor of Women’s and Gender Studies at Columbia University in New York.

Do you love what you do, but hates marketing and sales?  Learn an entirely new way of marketing called “Creating Money by Creating Community” with Maggie’s free teleseminar available at www.soulsignaturemarketing.com

 

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part time entrepreneurs rejoice!

kim gluckie 200x300 part time entrepreneurs rejoice!I just came across a very cool business network called IAMPTE that’s coming from a very different point of view in business – ‘it’s okay to be a part time entrepreneur!

As I learned about it from Calgary based founder Kim Page Gluckie (pictured right), it struck me the immense pressure most entrepreneurs feel to make it big, build their empire and go full time. As if to not do that would be to fail.

The main things I want you to focus on here is the text book example she’s giving you about niche marketing, becoming a hub.

We did a little interview and I think what she has to share has a lot of important things to say about quality of life for entrepreneurs.

 

IAMPTE part time entrepreneurs rejoice!What is IAMPTE?

IAMPTE is the world’s first (well, actually only) organization that champions, advocates and supports motivated part-time entrepreneurs. It is a hub that connects the right people and information suited specifically to those with limited time and limited funds because of their part-time status, but recognizing they are limited in their enthusiasm or opportunity.

How did it start? What was the need you saw in the world that spurned this?

It started as I recognized that work from home dads, soon-to-retire employees and students creating their own businesses had all the same challenges as mom entrepreneurs, but without a support system that really resonated.

It also came from many conversations with clients over how much time they wasted or money they wasted making really poor business decisions because they just didn’t know who to trust and they didn’t know who to ask – the need I saw was evident in the tears shed in these conversations and more times than I can count hearing the words “I didn’t know what to do until I met you, I was going to quit trying”.

They do trust me to give sensible, affordable advice. I attract other trustworthy experts and felt I needed to take a leap to bring the right information together with the right people into a hub of knowledge and information sharing that makes sense for people who are really motivated to succeed, even if they are growing their business “on the side” of the rest of their life.

The real clincher for me though was when I went to pay $700 to renew my annual membership in the recognized international association for my marketing communications discipline and just couldn’t do it. It was far too expensive for how little it resonated with my actual business life. At that moment I realized there is no structured, information based organization available to me at all. So I created one. At a price I could afford.

What’s your vision for your members? What is it you’re working to help them achieve?

My vision for members to help them create a realistic view of what success looks like for them individually based on a blend of what they want to achieve in their business and the reason they are choosing to be part-time – which is usually a values decision (other commitments they won’t give up). And then, my vision is to give them access to a very specific set of tools, information and practical steps to act on that make sense to the part-time entrepreneur who really has little time or money to make mistakes. I want them to stop wasting their money on programs and strategies suited to entrepreneurs who have committed full time to their pursuit, and to understand that profitability comes from not what they spend, but rather what they do that fits them and nobody else.

What makes this different from other business networks?

This is different from other networks because its core premise is teaching over networking – and I’ve spent time finding exactly the right experts with the exact right knowledge that PTEs need who are donating customized articles and information because they believe in this mission as much as I do. Networking and supporting each other is an organic side effect of IAMPTE that is already truly amazing… it is literally changing people’s business lives. But it stems from access to trusted advice that can be acted on immediately in any realm of online or traditional marketing.

How are you marketing this right now? What have you been finding works best?

While I am the founder and owner of IAMPTE, there are 16 other experts in the community donating their expertise with exclusive content and their time to promote the organization through their networks. Most of the sharing about our organization has been through social media, with equal response on Facebook (www.facebook.com/iampte) and Twitter (www.twitter.com/iampte).

We just launched in February so there are many marketing plans not yet rolled out, and evaluation that hasn’t happened yet. Part of our ongoing strategy will be traditional and grassroots. We will be launching chapters and holding live workshop-style meetings yet this Spring in three cities. I anticipate that our core membership will grow from the live communities, and those relationships will be nurtured in the online communities.

How do you make money at this? Or what’s the plan?

IAMPTE is a paid membership organization at an affordable $199, with an affiliate program of 5% for anyone who signs up and posts an attractive badge claiming to BE or SUPPORT PTEs on their website.

While this organization is part of my business, and it is intended to generate revenue for me personally, it is also an opportunity for me to align with charitable causes that have similar values such as Kiva.org, to which we’ve already topped up two loans, and Calgary’s Making Changes to which we are donating a special gift at YYCTwestival.

The plan is also to invite community leaders with business knowledge to become chapter leaders – those leaders have opportunity to earn 80% profits from events they run in their own cities. It’s a very sharing model. IAMPTE complements my core business at MPowered Marketing. As an expert, like the other experts, it is a platform to showcase my small business marketing talents to support my marketing training, speaking and consulting business.

What’s your take on why so many part-time entrepreneurs fail?

I’m not convinced more part-time entrepreneurs fail than full time.

In fact, when factoring the direct selling industries (I consider home party consultants who are earning a living to be entrepreneurial in their own success-driven ways), part-time entrepreneurs may be more successful as a category.

But I do have some ideas on where any entrepreneurial “failure” stems from.

First, they have a clever idea but didn’t realize they had to become sensible business people and smart marketers themselves in order to actually succeed.

Second, they compare themselves endlessly to the success of others or how successful they think they should be – without pausing to define what success actually looks like and the steps to get there.

Third, they waste so much money making poor decisions based on the wrong advice or by “winging it” that they end up heartbroken – and often scared to keep going because they used the grocery money as startup cash and can’t afford more mistakes. And finally, not unique to part-time entrepreneurs, they aren’t passionate enough about what they are doing to see it through.

It seems like a lot of people feel like they either need to be a FULL time entrepreneur or nothing. Like being part time = failure – what’s your take on that?

Nobody can define what failure is or success is but the person in their own shoes.

There are “business experts” who would say if you don’t go all in, you can’t win.

I started my first company the day after a female, childless media mogul who I’d previously admired told me in answer to a question “women running businesses while raising families cannot succeed”. It made me so angry I was shaking. I have been proving her wrong personally every day since then, and have found myself surrounded by men and women who are succeeding part-time like me. But again… define fail?

IAMPTE has a wholistic view of what success is. Making profit while also being a good employee, parent, volunteer or student is success. Part-time success simply takes longer for most… which actually has business advantages… if someone can envision their success on a 3 year or 5 year roadmap, it helps overlook the small ‘f’ failures or mistakes and build on them. Part-time in business = whole life success in my opinion. Also in my experience.

9) What are top three keys to success for part-time entrepreneurs?

First: Spending money with a trusted expert to create a professional presence. Even $500 on a great logo plus a Facebook page creates a professional presence over a DIY Blogger page. Ideally, spending $2500-$5000 on a brand development process + logo + web design is enough to look like the professional they intend to be. Often, that is all they need to spend for an entire year if they are savvy about building their business beyond that.

Second: Defining what success actually means in order to avoid becoming defeated by comparisons to full time entrepreneurs doing the same thing, and to be able to recognize success from a whole life point of view. Success for most part-time entrepreneurs has to have a monetary goal with it, but more so, it’s aligned with values – making a difference, role modeling, educating, having personal freedom, feeling joy in their work. Really taking time to review this frequently helps stay passionate and committed when business gets hard – and it does often when you are a PTE in the first 3 to 5 years.

Third: Becoming a business/marketing expert for their own business is essential. They must become confident in their ability to make good decisions for their business so they can be responsive to the right opportunities, create/seek out the right opportunities, and save money for when expert help is actually required. This is why I teach marketing, even while consulting. PTEs cannot and should not take every course available nor should they hire every recommended expert. Even if they have the cash flow to afford it, they don’t have the time. There is a time and a place for hiring expert help, and they need to be pragmatic about when and who that is (like professional visual brand)… but even when hiring help, they must approach it as if they are learning it to do the work themselves.

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For more information on IAMPTE – check out their website at: http://iampte.com/

 

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alex baisley and the two barbers

alex baisley 234x300 alex baisley and the two barbersLast weekend, I was in Canmore at the launch event for the Evolutionary Business Council and, in the last half hour, my friend Alex Baisley was asked to share a few words with the whole group about building a ‘lifestyle business’.

At the end of his sharing, he got a huge standing ovation from people and was swamped by the participants (many of whom were, themselves, high level authors, speakers and consultants).

There are so many workshops telling you to ‘do what you love’. But, in my experience, that can be a major mistake.

Why?

Because there’s something that matters every bit as much as what we do – and that’s ‘how’ we do it – our lifestyle.

Alex Baisley makes this clear with his story The Two Barbers.

(I took this on my iphone so the sound isn’t great and it’s a bit shaky – but i think the story is worth it).

If you like what you hear – go and check out his website:

www.bigdreamprogram.com

 

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the anxiety of business

Pasted Image 1 the anxiety of businessSometimes business can feel like we’re out on a limb. And, we may not be crazy for feeling that way. I just learned this from my friend Mark Anielski – author of The Economics of Happiness:

Did you know that the etymological roots of the word business are:

O.E. bisignes (Northumbrian) “care, anxiety, occupation,” from bisig “careful, anxious, busy, occupied, diligent” (see busy) + -ness. Sense of “work, occupation” is first recorded late 14c. Sense of “trade, commercial engagements” is first attested 1727. Modern two-syllable pronunciation is 17c. Business card first attested 1840; business letter from 1766
Interesting to note that being anxious is one of these characteristics of bisgnes or busi-ness!

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rachel botsman: the case for collaborative consumption

11 sharing rachel botsman: the case for collaborative consumptionThere’s something about thing economy (maybe more than just one) that has us isolated.

Single person dwellings. No shared community spaces. Everyone having their own cars.  Always buying new things. As if we should all be entirely self sufficient. But as any parents can tell you – the old ‘it takes a village to raise a child’ has as much to do with child care as collective wisdom.

There are already so many resources out there. Do we really need to create more? Or could there be another wave of entrepreneurship that’s all about sharing what we already have?

In Edmonton, there has been this rise of clothing swaps – with a huge response. We’ve also now got a ‘free store’ where people can go get anything they want for free – and they can bring things in to be given away.

At TEDxSydney, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.

 

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work life balance is an ongoing battle

work life work life balance is an ongoing battleThis is brilliant.

One of the most honest conversations I’ve ever heard about work/life balance.

If you struggle with this – check out the work of my colleague Alex Baisley who’s a genius of how to help people create a more sustainable and unconventional way of life.

You can watch the video by CLICKING HERE or check it out below.

 

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Chip Conley: Measuring what makes life worthwhile

11chip Chip Conley: Measuring what makes life worthwhile Chip Conley is the author of ‘Marketing that Matters’. Still one of the best books I’ve ever read on marketing.

Here he gives a talk that had the TED crowd buzzing. He shows you how the great businesses today get their mojo from Maslow and create a great quality of life for everyone involved.

 

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