I am so thrilled to announce the winners of the 2014 So You Think You Can Niche? contest! Backstory: throughout the month of April I invited people to submit 120 character niches (that’s shorter than a tweet!), and if they submitted a niche, then I asked that that they rate at least five other people’s niches from […]
And the Winner of our 2014 Niching Contest is . . . Read More
Throughout the month of April we ran a contest called So You Think You Can Niche? 2014 inviting people to submit 120 character (yes, that’s 120 characters, not words!) niches in a meme format, laid over a photo of themselves – extra points for non-selfies. Because … too many selfies! Participation in the contest far exceeded our expectations
Six Social Media Lessons From Our 2014 Niching Contest Read More
Question: Has your niche changed since you began your business? Most entrepreneurs I know are convinced that the word entrepreneur might just be a French word for failure. They’ve tried so many things that haven’t worked. In my experience, this is normal. Most of my colleagues (who are now very successful) went through a number
Has your niche changed? Tell us the story Read More
This is a different kind of blog post, written by a colleague of mine, Seth Braun, from Fairfield, Iowa. I like it because it speaks to the unintended consequences of trying an experiment. I’m currently in the middle of running my Niching for Hippies program. The core of that program is the idea of ‘niche
Guest Post: How a Failed Trip to Iceland Created One of the Coolest Things in the World Read More
Sarah Juliusson runs My Birth Business where she helps midwives and doulas with their business and marketing. I was really excited to chat with her about this whole business of figuring out your niche in the lead up to my Niching for Hippies program. Below is the audio for the interview and, below that, is the
Niching for Hippies – Interview with Sarah Juliusson (24 min) Read More
Michael Margolis is my marketing bro. We’ve never met in person but from moment one of connecting with each other we were instant pals. Michael understands the power of story in marketing better than most people I know. And, in the lead up to my Niching for Hippies program, it occurred to me that Michael
Niching for Hippies – Interview with Michael Margolis Read More
My colleague and dear friend Rebecca Tracey of The Uncaged Life (and her colleague Ellen Ercolini) have come out with a new program for Life Coaches that I wanted to share with you. Rebecca has been featured on my blog a number of times. They have a really interesting take on helping coaches get more clients
Interview: Life Coaching is Not a Business with Rebecca and Ellen Read More
I’d been hearing about Kelly Tobey for years. He’s a leading figure in the Calgary personal growth scene. And then recently, while preparing for my Niching for Hippies course I saw that he was leading a workshop called ‘Shifting From Wounds to Assets”. And it reminded me of the blog post I’d written about wounds
What is the core metaphor of your business? I’ve consistently seen that the thoughtful use of metaphors in your marketing can make a huge difference in terms of clarity and impact. In this, likely lengthy, post you’re going to learn about a number of ways you can use metaphor and symbolism in your business.
Metaphors in Marketing: The Power of Uncovering Your Core Metaphor Read More
Coming up with a name for your business can be tricky. If you’re retail it’s easier to go random, there are so many businesses with names that may or may not have any meaning to the customer (even if there’s a story behind it). I can think of the Black Dog Public House, White Dog Cafe,
Seven Major Options On How to Name Your Business Read More