Niche Marketing

Be More Repulsive In Your Marketing

    A simple, counter-intuitive idea for you today. You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create […]

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Get Rejected Faster

So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay

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Save The Bros

This ad is amazing. Save the bros. Before it’s too late.   [vsw id=”ewBG_jmMI40″ source=”youtube” width=”625″ height=”544″ autoplay=”no”]

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What if I Can’t Guarantee a Result?

This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and

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Guest Post: What Your Business Isn’t Telling You – The Eightfold Path of Tracking

by Tim Emerson of KwanYinHealing.com A few months back, Tad asked me, along with other Niching for Hippies alumni, for feedback on “The Niching Spiral,” and what other suggestions we might have. I shared that I liked the spiral imagery.  In my experience at least, a niche isn’t a one time decision, but rather, a

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