Rebecca Tracey has just launched her Uncage Your Business program and there are three lessons I think it’s worth taking from it that might be able to help you in your next launch.
1) Use Case Studies: Rebecca did three case study interviews with past UYB Grads. You can watch those here.
Whether you sign up or not, you might consider the power of what she’s done as a marketing technique with these case studies by interviewing people a while after they took the course, so you can really see the results they have gotten over the long term (and not just that post-course glow that most testimonials have).
They show an accurate portrait or what someone can expect with her course – real results for a new business owner. Things like getting your first few paying clients, stopping working hourly and creating leveraged programs instead, and finally having the confidence to tell people what you’re doing in your business.
It’s something you might want to consider doing with your own programs to market them.
Note: Case studies like this are so much more powerful than testimonials because they tell a story. Also, I find that Rebecca’s conversational style in these has them land as more real and authentic that something that’s very well produced. The approach is free (just get on Skype and record it) and down to Earth. Testimonials carry 10% of the impact of these.
Another excellent example of this was done by Verge Permaculture who, instead of making a promo video about themselves made a bunch about the grads of their programs. You can watch them here.
2) Let People Spread Out Their Payments. Rebecca just opened up the possibility of a six-pay, meaning you will be able to pay for the program over six installments rather than all at once. You can take advantage of that here.
So many people don’t offer this up to their people and yet, by offering it, you can get a much stronger response. Try it in the next launch of a program you run – give people the opportunity to pay in terms and you may find that you get a lot more sales than you might have.
3) Provide Pink Spoon Content: You can learn more about Rebecca and her take on things in a blog post I just wrote entitled Eight Business Building Thoughts from Rebecca Tracey. This blog post is full of smaller pieces of content that Rebecca has been releasing throughout the launch as a way for people to get to know her without a huge time investment. This is a solid idea.
Another example of this was created on the fly last month, when I recorded a 12-minute walk-and-talk video with Rebecca while I was visiting in Toronto. Click on the image below to see it. It’s entitled “Summer Tour: Day Two – A Late Night Walk With Rebecca Tracey of TheUncagedife.com”
If people have never heard about you before, it’s foolish to expect them to sign up for your program and spend hundreds of dollars with you. Safety is vital in marketing. The more ways you can give for people to safely check you out from a distance the better.
Of course, there are many ways to be strategic about this. Danny Iny has some brilliant ideas about this that you can watch in the video below.
If you’ve been struggling to get yourself out of the gates in your business, Becca’s Uncage Your Business program closes on Friday. You can learn more about it at the link below:
Note: The link above for her program is an affiliate link. That means that, if you click on it and then sign up, I will get some money for that. It’s a part of what helps sustain my business and allows me to keep offering my live workshops on a pay-what-you-can basis at this point. I’m grateful for it. And I know the uneasy feelings that people have about affiliate deals. If you’d like to learn more about my approach to affiliate deals, you can read that here.
If you click on the link below, it won’t be tracked and I’ll receive no money if you sign up. Either way is fine. I hope you’ll check it out regardless.