Before someone buys from you, everything in the following sentence needs to be true (and true in the order it appears in this sentence): There’s a result clients crave that they believe can be attained, and they believe you can help them attain it better than others. So simple. Of course. But we often miss pieces of this in our marketing. I […]
Everything I know about marketing in a single sentence Read More
Marketing shouldn’t feel hard. That’s not to say that it shouldn’t take effort. It does. That’s not to say it doesn’t ask you to hustle. It does. But it shouldn’t feel like a struggle. I see so many people struggling to figure out which tactics to use and how to use them. If your
If Your Marketing Feels Hard Then Something Is Wrong Read More
Rebecca Tracey has just launched her Uncage Your Business program and there are three lessons I think it’s worth taking from it that might be able to help you in your next launch. 1) Use Case Studies: Rebecca did three case study interviews with past UYB Grads. You can watch those here. Whether you sign
Three Marketing Lessons to Pull From Rebecca Tracey’s Uncage Your Business Launch Read More
Rebecca Tracey of The Uncaged Life (pictured right) is one of my dearest colleagues. She’s produced solid, reliable content with an attitude and personality that is unique to her. She’s getting ready to launch her program Uncage Your Business in a few days and I wanted to do the best possible job at introducing her
Eight Business Building Thoughts from Rebecca Tracey Read More
I’ve been working on a new eBook called Point of View Marketing: The Subtle, Underestimated & Credibility-Building Power of Articulating Why You Do What You Do the Way You Do It. I’m really proud of how it’s coming along. I think it will be done by the end of the month. So I thought I’d sit down
26 Min Video: Point of View Marketing Overview Read More
I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in
The Marketing Mistake The Spice Store Made Read More
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
The Power of Sticking Around Long Enough Read More
I’ve known Corrina Gordon-Barnes for a few years now and my respect and affection for her have only deepened. She coaches, consults and runs a very fine blog for conscious service providers. She’s got a lot of thoughts worth hearing about how to create a blog for yourself and how to do it in such
Blog for Clients: An Interview with Corrina Gordon-Barnes Read More
So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay
Aligning with the Energy of Winter to Create the 2016 You Want Intentions -> Goals -> Actions -> New Reality Winter is Closing In… Are You Listening? We’re in a time of darkness; short days and long, cold nights, the moment when seeds lay dormant beneath the earth, animals hibernate, and the weather makes you want to curl
Guest Post: Planning Your 2016 Year Read More