Marketing shouldn’t feel hard.
That’s not to say that it shouldn’t take effort. It does. That’s not to say it doesn’t ask you to hustle. It does.
But it shouldn’t feel like a struggle.
I see so many people struggling to figure out which tactics to use and how to use them.
If it does, it likely means that some of the fundamentals are missing.
90% of the time, when I see people struggling it’s because they don’t have a clear niche. or a well-articulated
If they have that and it’s still a struggle it’s often because they’re lacking a well-articulated point of view.
If they have both of those things, then it’s usually that they’re missing clear and compelling packages.
If they have all of that and it’s still not working? It’s almost always that they’re using a cold approach to marketing instead of identifying and building relationships with hubs.
When you’re building a house, it’s only a struggle if you don’t have clear blueprints to work from.
As Rumi put it, ‘Maybe you are searching among the branches, for what only appears in the roots.’