The hidden influence of social networks – Nicholas Christakis

We’re all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know.

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The Four Keys to Getting New Clients

Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic [...]

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Nine Qualities of a Good Hub

Once you’ve identified the niche you want to attract, it’s probably a good idea to ask yourself, “Where do they already spend time, money or attention? What are the events, groups, businesses that they already trust? Who are the individuals they respect?” After all, if you can align yourself with those groups – those hubs [...]

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The Seven Kinds of Hubs

Hubs can help you spread the word. Why? They’re well connected and well respected. They’re like the one’s and two’s in the photo to the right. Their circles overlap a lot of other people’s circles. An endorsement from a ’1′ can mean more to you than an endorsement from ten ’4′s. Placement in the ‘right’ [...]

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Creating Your Hubs Database (why does no one teach this?)

It occurred to me recently that the bulk of my business has come from this one technique. But it’s something I do that I’d never taught explicitly. Or ever seen taught. If you’ve followed my work at all, you’ve heard about how important it is to identify your hubs. To think about, ‘who is it [...]

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