34 Ways that Tolkien was right . . .

11 tolkien 300x182 34 Ways that Tolkien was right . . .We are trying to build a new conscious economy. The old suicide economy isn’t working.

But in making something new – we must always be careful to not just recreate the old one.

And I think J.R.R. Tolkien has some important words about this.

“We are going to inherit the earth. There is not the slightest doubt about that. The bourgeoisie may blast and burn its own world before it finally leaves the stage of history. We are not afraid of ruins. We who ploughed the prairies and built the cities can build again, only better next time. We carry a new world, here in our hearts. That world is growing this minute.”
Durruti

The core thesis of Tolkien’s Lord of the Ring series was that the centralization of power was the problem. That the question was not ‘could we find someone nicer to rule Mordor?’ but that the ring and Mordor had to be destroyed.

We are faced with a Circle of Destruction that is destroying the Web of Life.

Here are 34 thoughts I have about the Circle of Destruction . . .

1. The concentration of power is the problem.

2. The more you help the Circle to expand the greater are your rewards. The more you thwart the Circle’s expansion the greater is your punishment.

3. The goal of the Circle is to be in the absolute center – to be on top.

4. The power of those in the center comes by creating the illusion of legitimacy in their authority and their right to rule.

5. While you’re inside the Circle you have two basic choices of how to live: you can submit or you can rebel.

6. The closer you get to the center the more you are convinced that the circle you are spreading is not, in fact, a circle of destruction but a circle of virtue

7. For the Circle to continue to spread those inside it must see the Circle as not only normal but natural:

8. You must never question how the goal of expanding the circle – or the process of it.

9. Violence is allowed to flow from the center out but not from the margins back inside.

10. Those on the margins experience incredible violence.

11. Because of this structure, the power will never be equally distributed.

12. Because of this structure, the Circle will never achieve its stated goals of just, thriving and sustainable communities full of healthy and happy people.

13. The closer you go inwards – the less diversity there is.

14. The closer you are to the center the more “important” you are seen as.

15. The closer you are to the center, the more valuable your property becomes. The reverse of this is also true: the closer you are to the periphery the less valuable your life becomes

16. The most efficient way for those at the center to expand their power is to grow the circle

17. The closer you are to the center – the less of any real idea you have about what is going on at the margins.

18. The larger the Circle becomes the harder it is to see.

19. The closer you are to the center of the circle the more spoiled you become.

20. The longer you are in the Circle the less human you become.

21. The longer you live in the Circle – the more you lose.

22. The closer you are to the center the safer you feel.

23. On a finite world – there’s a point where those in the center will have exhausted all of the frontiers – then they turn their eyes back on the Circle.

24. The center is a bottomless pit.

25. In order to slow the growth of the circle you may use the avenues provided to those within the circle (e.g. letter writing, voting, demonstrating, writing books, signing petitions, building groovy eco villages etc.).

26. In order to stop the growth of the circle you must use avenues that are not provided (or permitted) to those within the circle

27. The Circle can’t be redeemed.

28. The Circle cannot be used for good.

29. The Circle of Destruction and the Web of Life cannot peacefully co-exist. Those in the center will stop only when they must.

30. It is okay to defend ourselves.

31. Violence is not the problem. Violence is used as a synonym for: abuse, exploitation, theft, rape etc. There are forms of violence that are none of these things.

32. The goal isn’t the end of violence (impossible) but the establishing of right relationships with each other.

33. The Institutions of the Circle of Destruction (as well as the actions of those who act on its behalf) are inseparable from the mindset.

34. The goal is not the destruction of the Circle of Destruction but the resurrection of the Web of Life, the rebirth of community.

What do you think about all this?

 

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A Story Teller for a New Economy

11 korten A Story Teller for a New EconomyA September 2009 Interview with David Korten from Trim Tab Magazine

I met David Korten over a decade ago when I was involved in youth environmental work leading summer camps all around North America. Since then, he’s become an informal mentor and elder in not only my life – but much of the movement. I’ve rarely met anyone so deft at seeing the big picture and figuring out uplifting ways to reframe our current cultural story.

For decades, economic visionary and author David Korten has been tirelessly working to redirect the human course away from the destructive patterns of global corporate rule.

Led by the belief that those who control prevailing cultural stories control society, Korten is striving to rewrite the human story and reframe our shared understanding of a prosperous future to that of a life-serving economy that is ruled not by dominating corporations and establishments, but by communities and a mature consciousness.

Korten’s lauded books are fueling the movement to reconstruct our economy and society. His international best-seller, when Corporations Rule the world (1995), has helped to frame the resistance against corporate globalization.

The Great Turning: From Empire to Earth Community (2006), and his most recent, Agenda for a New Economy: From Phantom wealth to Real wealth (2009), unveil the fictitious sense of prosperity and resulting harm generated by an Empire Culture and wall Street economy, and illustrate his vision for the new human story through the framework of the Earth Community and a Main Street economy.

A believer in the transformative power of engaged citizens, Korten has also been instrumental in the founding and development of numerous citizen groups that are working to shift the story of humanity through honest dialogue and the promotion of living economies, such as the People-Centered Development Forum (PCD Forum), Positive Futures Network, business Alliance for Local Living Economies (BALLE), and yes! Magazine.

His most recent, the New Economy working Group, is a partnership between the Institute for Policy Studies, YES! Magazine, BALLE, and the PCD Forum, whose goal is to reframe the economic policy debate to put the focus on improving the health of human, social, and natural capital, rather than the growth of profits and economic throughput.

Korten explains to Trim Tab his vision for the new human story and how building professionals can participate in the movement to rewrite it.

TRiM TAb: You’ve spent several decades pushing back against status quo thinking. With books like When Corporations Rule the World, you helped ignite a movement of people thinking differently about the economy. What got you started down this path?

DAVID KORTEN: For some thirty years I worked as part of the foreign aid establishment on a commitment to end global poverty, and for twenty-one of these years I resided overseas in low income countries, specifically Ethiopia, Nicaragua, Philippines, and Indonesia. I gradually came to realize that the development models being promoted by the official aid system were increasing the gap between rich and poor, pushing billions into ever more desperate poverty, destroying forest and coastal ocean ecosystems, and disrupting once rich cultures that supported a strong sense of responsibility to family and community.

As I looked upstream for the source of this dysfunction, I found that the economic policies favored by most official aid agencies, and particularly by the World Bank and the International Monetary Fund, favored the interests of global corporations over the interests of people and communities. Eventually, I realized that these same market fundamentalist policies were accelerating social and environmental breakdown in high income countries as well, including the United States.

TT: Can you briefly summarize the major differences between the Era of Empire and Earth Community, cultural models which you present in The Great Turning, for our readers?

dK: As Riane Eisler noted in her classic Chalice and the Blade, there are two basic models for organizing human activity. One is the hierarchical model of domination. The other is the non-hierarchical model of partnership. I refer to the one as Empire and the other as Earth Community. Earth Community features shared power, mutual accountability, and cooperative self-organization in the manner of healthy ecosystems. Life naturally organizes, by nested “system” hierarchies, as distinct from hierarchies of domination or central control. The nearest equivalent in nature to contemporary economic systems centrally controlled by powerful global financial institutions for the exclusive benefit of their top managers is a cancer that seeks its own unlimited growth without regard to the consequences for the body on which its own existence ultimately depends.

TT: Do you feel like we are making strides towards the Great Turning, or does it seem that Empire Culture is still prevailing in shaping people’s reaction to the economy and the recent political shake-up?

dK: There has been a tension between the forces of domination and the forces of partnership throughout human history that for thousands of years were resolved decisively in the favor of domination. This began to change as the Enlightenment and the American Revolution spread the idea that every person has the right to a say in the decisions that affect their lives. Over the past half century, we have seen a spreading awakening from the cultural trance of Empire. Many of those who experience this awakening have formed what I call liberated cultural spaces in which to explore the possibilities of Earth Community. The green building and local living economies movements are leading examples of the creation of liberated cultural spaces as a change strategy.

That said, the Empire culture, which is actively cultivated by corporate media and deeply embedded in our educational systems, continues to frame political debate and rule- making regarding our economic institutions. This has been painfully evident in government’s response to the Wall Street financial crash. As different as their intellects and values are, the responses of George W. Bush and Barack Obama have been virtually identical—both have sought to restore irreparably corrupted financial institutions to their former state of function by pouring in trillions of dollars— public outrage against Wall Street notwithstanding.

The Wall Street system doesn’t need to be fixed. It needs to be replaced with a new money system designed to serve people and nature.

TT: Many of our readers are ready to make the big shift— what do you tell such people? How do they begin their transformation?

dK: We each contribute to the Great Turning when we act to:

1. Change the framing stories of the culture through honest conversation.
2. Create a new reality through bottom up initiatives to create living economies and living buildings.
3. Change the rules of the game through political action to favor a just and sustainable New Economy.

Changing the framing stories of the culture is foundational; for example, the story that it is our human nature to be individualistic, greedy, and violent—which is a foundation of the idea that dominator systems of organization are inevitable and beneficial. Similarly, the story that Earth is an open frontier of limitless resources free for the taking is a foundation of the idea that advertising to drive consumption to generate profits for the already wealthy is the key growing prosperity for all.

The contrasting Earth Community stories recognize that extreme individualism, greed, and violence are pathologies that manifest the dysfunctions of the immature human. Our capacity for love, cooperation, and service manifests the potential of our mature nature. We can choose to cultivate the latter and thereby learn to share the resources of a finite living Earth to secure the long- term well-being of all.

TT: Are you encouraged or discouraged by what you’ve seen from the Obama administration so far? What advice would you give to President Obama to help him shift the nation to an Earth Community?

dK: Barack Obama may be the most able and dedicated leader to ever serve as U.S. president. That said, the forces of corporate rule have sown social and political divisions so deep as to make the United States nearly ungovernable. They have convinced much of the public that government can’t work and the only alternative to a system of rapacious corporate greed is the stifling bureaucratic oppression of socialism.

I would love to have the opportunity to share with President Obama the vision of an Earth Community economy of rule based markets and strong caring communities as outlined in Agenda for a New Economy: From Phantom Wealth to Real Wealth. In the end, however, he is a politician facing enormous pressures from Wall Street power holders. We the people must mobilize to create an irresistible countervailing political force to strip Wall Street of its economic and political power and complete, the great historical transition to true democracy.

TT: What advice would you give to a building professional (e.g. architect, engineer, developer, etc.) to help him/her shift the industry and their communities to an Earth Community?

dK: Be true to your values and vision, as they represent the values and vision that most people share in their heart of hearts, even though they are rarely reflected in the corporate controlled public discourse.

TT: You say repeatedly that people all over the world share the dream of happy and healthy children, families, communities and natural systems. How would you then explain how we have allowed the Empire Culture and Wall Street to prevail? How can we begin to realign ourselves with our shared dream?

dK: The empire keeps us separated and conditions us to avoid the conversations we must have to discover that our private dreams of a world that works for all align with the dreams of the vast majority of humanity. Honest conversation is the most powerful of revolutionary actions.

TT: Can you summarize your vision for a new economy based on Main Street instead of Wall Street?

dK: More community, caring relationships, creative expression, cultural exchange, and authentic communication. More equality, leisure, material frugality, durability, and local closed-loop production cycles. More local control, ownership, and self-reliance in food, energy, and construction materials, with everyone participating as both worker and owner. Less consumption, waste, commuting, auto-dependence, air travel, and long-haul shipping. More peace, less war. More life, less money.

TT: How do we begin to declare and obtain independence from Wall Street and begin building this new economy?

dK: Every decision we make as workers, consumers, investors, and politically active citizens to favor local independent businesses over Wall Street corporations and to strengthen the relationships of caring communities contributes to building the New Economy. For your readers who are looking for guidance on the steps they can take, I recommend Yes! Magazine, which tells the stories of what countless people are already doing.

TT: How do standards such as the Living Building Challenge play a role in the shift to the new economy?

11 new economy 228x300 A Story Teller for a New EconomydK: They require turning from the machine to the organism as the framing metaphor. The New Economy is a living economy and requires that we learn to think like living organisms functioning as nodes in living ecosystems. The Living Building Challenge places the building industry at the forefront of this transition.

TT: What new initiatives are on the horizon for you?

dK: I will soon turn my attention to preparing an updated and expanded edition of Agenda for a New Economy.My priority remains much the same as it has been for more than two decades: to reframe the public debate on economy policy in ways consistent with the imperatives and opportunities of the 21st century. I have learned a lot in the interim and it is no longer the lonely work it once was, but I expect that this priority will keep me busy for a few more years.

T T : Amid a deteriorating economy, society and environment, what gives you hope?

dK: The fact that so many people are awakening from the cultural trance of Empire and embracing the living economy/living building challenge.

 

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The Civic Cycle – Michael Drew’s ‘Pendulum Presentation’

A few months ago, I saw Michael Drew lead what he calls his ‘Pendulum Presentation’. He calls it that because of the notion that, every 40 years the economy swings between a more selfish, idealistic cycle and then back to a more civic, community cycle. Michael is a bit of a genius – having gotten over 65 books on the New York Times best seller list. This is worth watching.

What do you think? Are we really in a civic cycle? If so – what do you think it means for our businesses?

 

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Crises of Capitalism

Can capitalism be fixed? What do we do when the very system we’re in is not only full of problems, but IS the problem?

 

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The Story of Brilliance

story The Story of BrillianceA few years ago, Annie Leonard created a video called ‘The Story of Stuff‘ where she used basic animation to communicate to people where all of their ‘stuff’ went. The video went viral and has been viewed by millions.

Since then, she’s made videos on ‘The Story of Cap and Trade’, ‘The Story of Cosmetics’ and ‘The Story of Bottled Water’.

Here’s what’s so brilliant about it.

She created the initial video and it was a success. But then she asked, ‘what else could I do with this brand?’ I see so many entrepreneurs create their initial offering and, when they’re met with success, stop. They tell themselves, ‘well, everyone’s bought my movie! There’s nothing else I can do!’ It’s like the therapist who is so good that his clients get better and don’t come back. Never thinking that maybe he could also write a book, start delivering talks and workshops, or create products to sell.

Also – her videos are so good that groups around the world use them to make their points. Not a bad way to make a name for yourself. Make tools that are so good that people around the world use them for their own causes.

She’s become a hub and trusted advisor in the field of sustainability – even a celebrity.

Look at the heart of what you do and ask yourself, ‘are there other ways to express this?’

You might be surprised.

 

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WEBSITE: Get huge bargains on ethical products here

ethicalDeal ad2 WEBSITE: Get huge bargains on ethical products hereAnnalea Krebs from Vancouver has started a very exciting new project called EthicalDeal that uses the power of group buying to help people get top quality, ethical and green goods at bargain prices. It’s a win for the businesses selling them and a win for those buying them.

 

 

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The Sad, Sad Story of Mr. W

I think this is one of my favourite ads of all time. It takes something that could seem abstract and humanizes it. Touching, funny and poignant.

 

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Greening the Desert

I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it tells an incredibly compelling story. Imagine if you could create a video so powerful about what it is that you do . . .

 

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Tom’s Shoes

An inspiring shoe company that gives away a pair of shoes to those who really need them for every pair your buy . . .

 

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Marketing, Education and the Wooden Monkey

wooden monkey1 Marketing, Education and the Wooden MonkeyFor most of us, there’s an incongruency in our business. There’s an inconsistency between how great we are and what people know.

In Halifax, Nova Scotia there’s this great restaurant called The Wooden Monkey. The woman who runs it, Lil McPherson, is one of my favorite people in the world. She is a really passionate lady and the restaurant is so cool.

But what was interesting was I didn’t really realize how cool it was until I had been there for a few weeks and I was overhearing things. Like, some of their tables were cross sections of trees that had been knocked over during Hurricane Juan when it came over, a whole bunch of trees and Halifax got just taken out.

But they took them, salvaged them, turned them into tables and used them as some of the wood in the restaurant, which I thought was just great. They don’t serve anything that’s grown more than 500 kilometers from the restaurant. They don’t serve any Coke or Pepsi, hooray!

It’s all Propeller stuff which is made like two blocks at a factory. It’s mostly organic. Everything they can do, it’s just there were so many incredible things about this restaurant, that it took me a while to find out.

Here’s some other things Lil told me about the Wooden Monkey with a bit of digging . . .

STAFF: The main Criteria is a positive attitude and respect for there own health and our customers. But our strength is our staff being very informed about our food and caring about the planet. When we hire on our new staff they have to be on board with our values and eager to learn new food items, and what these foods can do for their health. But, there is a lot to know at this restaurant. We have so many very different ingredients and have developed a 50 part questionnaire on all different veggies, teas, seaweeds, etc. and parts of the restaurant, from food to the construction of the restaurant which all staff must take after 6 months…. to see how much they know about everything. In this way we can ensure that all of our staff have the answers our customers want – at their fingertips. What it was built with? Where do certain foods come from (what farm)? What is Kombu, Bancha tea, etc, and what does it do? Our food is not only great, but some of the ingredients are healing for sure. I have just started a library of DVD’s about the environment for the staff to watch.

SERVICE: Service is everything and we feel we work very hard on this, because this to me is the very heart of your business period. I believe and strive to go the distance for our customers to have the best experience, which always means a good meal and excellent service… but it’s when things go wrong that we have the opportunity to rise to the top and over compensate the customers. This is a very important part of making a bad situation into a great one, and having your customers leave feeling great.

LOCAL AND ORGANIC: We are focused on providing local and organic food, while offering fair trade organic coffee, locally brewed beers and wines. We use only Nova Scotia farm produced free-range meats, beef, chicken, port along with organic grains, flours, raisons and locally grown organic veggies. By using locally grown organic produce we not only ensure the quality of the food we serve is so far as this is possible, but we provide material support for the local farmers who share our commitments to human health and the environment.

SMALL PRODUCERS: Back then I decided that I was going to focus on buying from smaller producers, choosing to stay way from the traditional large soft drinks company’s, large multi food suppliers etc. Instead we choose to serve locally make root beer, other local sodas, real Nova Scotia cranberry, blueberry, and apples juices as well as homemade lemonade.

LOCAL ARTISTS: By providing a venue for local artists (we hang their art on our walls which makes our restaurant look beautiful and sell them for no commission which makes them money) and musicians  (who play their locally grown music over dinner) we hope to also contribute to the cultural life of Halifax in which we have both been involved for many years.

HEALTHY FOOD PREPARATION: We don’t use any microwaves or deep fryers. There is no processed food at all in our restaurant. Everything you eat was made from scratch, and always will be (even our mayo – using maple syrup as our sugar!)

ENVIRONMENTAL: We use environmental cleaning products, toilet paper, biodegradable take out containers, cups, forks, knifes, we use recycling napkins, papers towels, etc…

EDUCATION: We are trying to educate the public on how very important it is to our future food supply to support our local, and organic agriculture. I am myself  have been doing talks about what we are doing at the Monkey in University’s, schools, women’s groups, etc…I love the education part of the Monkey!

Does it work? When I last spoke to them in early 2008 they were thriving. They’d been selected as one of Halifax’s best new businesses. The Wooden Monkey had been featured on television, radio, local and national newspapers and several magazines. Says Lil, “There have been at least fifteen articles written about us and just recently we were mentioned in the book written by Jo Wood, the wife of Ronnie Wood of the Rolling Stones. Her book is called “Naturally” and it’s a great book about organics – we are on page 42.

wooden monkey Marketing, Education and the Wooden Monkey
But the point is this: I had to dig to find out those things. Your clients should not have to dig.

A lot of us, we’re so close to our businesses that we sort of assume that people know these things, and they don’t. In a restaurants case, the thing I would encourage every restaurateur to do is, when somebody comes in, sit at the table and the waiter comes up. The first question out of the waiter’s mouth should be, “Welcome. Is it your first time here?”

If it’s their first time there, there should be a little one or two minute welcome talk that they get. You know, “Welcome to The Wooden Monkey. It’s so wonderful to have you. We always like to give a little bit of a welcome introduction to our restaurant so people can know a bit about it.

And just tell them. Highlight all the great, wonderful things that they would have no way of knowing otherwise. In the menu have a page where it really tells the story, bullet points, flags the things. You could have bios and photos of the wait staff and servers there.

The key is we’ve got to educate people about the value of what we do. Sometimes, for some of you, it’s not going to be, you already have an irresistible offer. It may not be that there’s anything that you can add or change. It’s just that you are not articulating and educating people as to the value of what you do.

Marketing, if I had to sum it up in one word, is education. Education, if I had to sum it up in a sentence, I would say what a guy named Mac Roth said which is, “Marketing is about establishing the value beyond the immediately apparent.”

 

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