green economy

Farmers Market Marketing Series #1: What This Series is and Why I’m Doing It.

How this Farmer’s Market Series came to be… Over the coming days, I’ll be releasing a series of blog posts full of marketing ideas for farmers. I was recently asked to put together a workshop on marketing for farmers at Farmer’s Markets. A volley of emails went back and forth that sounded mostly like me saying,

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a blog post in which I discuss why the whole economy is toxic, destructive and suicidal and yet… marketing is needed to fix things?

This is a different sort of blog than I usually write  because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues

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Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet

by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of

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Guest Post: The Top 10 Coolest Ways People Are Changing the Economy

by Shilpa Jain of www.yesworld.org  10. Impact Investing: What’s the point of funding good social justice and environmental change projects when your investments are tied up in the very companies and industries that are at the root of the problem?  Impact investors are helping companies and foundations bring their investments in line with their values, for

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caged hens in your bus stop

The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind

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Living the New Economy

If you’re a social entrepreneur, critical of the political and economic systems of the world (but also visionary about other ways we could do things) and tend to lose track of time in conversations about those things – you might want to come to Vancouver this November for the Living the New Economy event. It’s

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