The American Tourist and Mexican Fisherman

11 mex The American Tourist and Mexican FishermanI love this piece. The author is unknown. But it reminds me of the good work of my friend Alex Baisley from Guelph, Ontario. What is it that we are working so hard for? Are we committed to standard of living or quality of life? This is one of my favourite little stories.

An American tourist was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked.

Inside the small boat were several large yellowfin tuna. The tourist complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, “Only a little while.”

The tourist then asked, “Why didn’t you stay out longer and catch more fish?”

The Mexican said, “With this I have more than enough to support my family’s needs.”

The tourist then asked, “But what do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life.”

The tourist scoffed, ” I can help you. You should spend more time fishing; and with the proceeds, buy a bigger boat: With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor; eventually opening your own cannery. You would control the product, processing and distribution. You could leave this small coastal fishing village and move to Mexico City, then Los Angeles and eventually New York where you could run your ever-expanding enterprise.”

The Mexican fisherman asked, “But, how long will this all take?”

The tourist replied, “15 to 20 years.”

“But what then?” asked the Mexican.

The tourist laughed and said, “That’s the best part. When the time is right you would sell your company stock to the public and become very rich, you would make millions.”

“Millions?…Then what?”

The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.

 

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Ninja Bear: The New Purple Cow

11 seth 217x300 Ninja Bear: The New Purple CowYears ago, Seth Godin wrote a book called ‘Purple Cow‘ all about how to be remarkable. The idea came from a drive through France where he saw all these dairy cows as they drove through the country side. At first this was novel and exciting. But soon it lost its lustre. Ah! But if there was a purple cow. That would be exciting again. As Seth points out . . .

Marketing involves spending money and it’s fraught with the fear of failure (because it often doesn’t work).

This mix creates the perfect opportunity to play it safe and to follow the leader.

Jumping on the brandwagon, if you must coin a phrase.

Here’s the thing: while the second imitator might make it pay, the third, the fourth, the tenth–not so much. The more you try to fit in, the worse you do. The more you rush to follow the leader, the less likely you will be to catch up.

This is central to word of mouth in marketing. Is what you’re offering remarkable? Is it unique? Is it different?

Sometime what we are offering was novel for a time – but isn’t anymore. This is a ball you’ve got to keep your eyes on.

How do you do make yourself remarkable?

Simple: look at what everyone else does and do something better. Look at the industry norms and wonder why the industry does it that way. Often it’s for no damn good reason at all. Where things are good, could you tweak or twist them to make them better? Or could you do something entirely new with it?

This is a fun example. Bears are cool. So cool that I now enlist cartoon bears to teach people about marketing. But you’ve all seen bears. Everyone has. Aha! But have you seen a bear do ninja tricks with a stick? I didn’t think so.

 

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Henry Rollins on ‘Sell Outs’

Integrity and authenticity matter a lot in marketing.

At least the way I see it.

And this brings us to today’s topic: ‘sell outs’.

In this video, Henry Rollins gives an expletive laced rant on his point of view about selling out.

What’s yours?

 

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I Quit My Job – Old Man Luedecke

 

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Marketing Bears Talk About Niches

I just created some cartoons using this cool new website I found. These three cartoons summarize a conversation I end up having pretty often with people about niche markets and why they matter. Enjoy!

Why You Need To Think About Who You’re Trying to Reach

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Why Fuzzy Niches Don’t Work (Part 1)

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Why Fuzzy Niches Don’t Work (Part 2)

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Why working at home is both awesome and horrible – The Oatmeal

header 300x169 Why working at home is both awesome and horrible   The Oatmeal If you haven’t checked out The Oatmeal yet – you really need to.

This one is particularly great for home based entrepreneurs.

Enjoy . . .

http://theoatmeal.com/comics/working_home

 

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Tad Hargrave and Jessie McPhee Performing at Pecha Kucha

Me and Jessie McPhee performing at Edmonton Next Gen’s Pecha Kucha #7 event at the Citadel Theatre. Basically, we were given 20 random slides that had nothing to do with each other. Each slide stays up for 20 seconds. We got a suggestion, “head shaver” and had to tie every slide into that. There were 9 planned presentations before us and we closed the night with a ‘made up’ one. Fun!

 

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Do not Trust Profile Pictures!

Anyone who’s done any internet dating knows that you can’t trust pictures. Just like most of us know that you can’t trust marketing. People are suspicious. They assume you are putting your product and services best features forward. Here’s a great, and funny, example of how this can happen.

Lesson: Tell the truth. Be upfront about your flaws. Let people know where you’re not perfect and don’t 100% embody your values as a company. They just want to know that you’re trying – not lying. People want something real. They want to know your strengths – but also your weaknesses. And often your weaknesses can be a source of strength anyways.

 

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Believe In Stuff – Mock PSA

Made by my friend Mike Fly of the Improv Monologue Project and featuring improvisor Aaron Read – this PSA lampoons other earnest celebrity pitches for people to become involved. Super funny.

 

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Do you really need an iphone?

This video is hilarious. And it raises the question of how deeply we drink the koolaid of corporate branding; how we thoughtlessly consume brand name products for no good reason. Of course, I personally own an iphone and think they’re fab. But this is really rather funny.

 

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