I’d like to think that I know the hippie scene.
But . . . Dana Carvey sure knows his northern Californian hippies well . . .
Watch this video and you’ll see.
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Everyone will tell you that you need to get on social media. Except Louis C.K.
And maybe he has a point.
You can click here to watch.
(This is super funny.)
for more brilliance like this – visit: www.theoatmeal.com
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This is a super funny example of being really clear on your ideal client and not settling for anything else.
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It was never intended to drive to the mall so you can pick up that adorable shirt at Abercrombie & Fitch that you had your eye on. It wasn’t meant to transport you to yoga class or Bed Bath and Beyond. No, that’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favor and stop reading right now. This car has been to hell and back, twice, and has the scars to prove it. So if you can’t handle being seen behind the wheel of this biblical, fire breathing, dragon slaying, nazi killing hero because it has a few purle hearts, move on.
This wagon was engineered by 3rd degree ninja pirate super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or On Star (real men don’t even know what On Star is).
No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 137 HP engine to outrun the cops and a 5 speed tranmission so you know grandma wont be taking off with it when your not looking. It’s saved my bacon more than once. It’s got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit and a hunk of leather to bite down on when you’re operating on yourself.
My price on this bad boy is an incredibly low $2000 but I’ll entertain reasonable offers. And by reasonable, I mean don’t walk up and tell me you’ll give me $500 for it. That’s liable to earn you a Burmese-roundhouse-sphincter-kick with a follow up three fingered eye-jab. Would it hurt? Hell yeah. Let’s just say you won’t be the prettiest guy at the Coldplay concert anymore.
There’s only 183 000 km’s on this all-wheel drive hellcat from Planet Kickass. Trust me, it will outlive you and the offspring that will carry your name. It will live on as a monument to your machismo.
Now, go look in the mirror and tell me what you see. If it’s a rugged, no holds barred, super brute he-man macho Chuck Norris stunt double, then reply to this ad. I might be out hang-gliding or BASE jumping or just chilling with my lady, but leave a message and I’ll get back to you. And when I do, we’ll talk about a price over a nice glass of Schmidt while we listen to Johnny Cash.
It passed its last e-test and safety with flying colours but is being sold as-is.
God bless
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My pal Mike Fly (pictured right) is an improvisor and TV producer in Toronto.
I met him through improv circles when he and I dominated the competition in a performance of Catch 23. Bam. P’wned the newbs. Mike became known for his Improv Monologue Project where improvisors were given some props and put in a location and the camera got turned on and . . . bam. You got what you got. I recorded one a couple years ago but alas the project was retired before it could be made.
But now he’s got a new project that is a pretty wild example of social media in action.
It’s called Sexy Nerd Girl. It features a friend of mine (and brilliant improvisor) who plays the character Valerie LaPomme (pictured left). She has a facebook profile (under her fake name Valerie). She’ll be tweeting. She’ll be blogging. She’s a fictional character played by a real person – engaging with real people.
So the audience will actually become a part of the story. The audience will shape the character. The audience is actually the show.
This is a fun and amazing example of Marketing 2.0 in action.
Marketing 1.0 is: “I talk at you”. It’s bill boards, brochures, business cards, radio ads . . . you have no chance to respond.
Marketing 2.o is: you engage in a conversation with your crowd. It’s blogs, facebook, twitter, surveys. It’s back and forth. It’s community building.
You can bet your bottom dollar that one day there will be merch to buy – but right now they’re building up their crowd.
They’re doing this with a fictional character (weird! fun!) but you can and should be doing this same stuff with your business. Are you using social media as well as you could? Think blogging, facebook, video blogging, twitter. Eventually they’re creating an internet tv show. Could you do the same for your business? Why not create a monthly 30 minute internet tv show. Be creative. Your crowd is looking for content. Why not give it to them in as many ways as you can?
AND they’re also applying another modern day tactic – ‘crowd sourcing‘. Instead of relying on one person or foundation for money – they’re going to the masses. And couldn’t you do this with your business? You want to grow you list? Why not ask people directly to spread the word. This video is a beautiful example of making a direct ‘ask for the money’ and building a case for why you might want to.
Check out the video below. You might just be inspired to give them a few dollars yourself.
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Nothing to do with marketing yourself – but I’m in a funny youtube video. Click here or watch below.
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Truth in marketing from College Humour
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pic 1: "I hate driving ... but I need a car to go to work." pic 2: "I hate my job ... but I need it to pay off my car."
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This is a funny and slightly crass post I came across a while ago.
People often have troubles understanding the terminology related to the various kinds of marketing. Here’s my summary for you…
You see a fabulous girl/guy at a party. You approach them and say, “I’m fantastic in bed.”
That’s Direct Marketing.
You’re at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends’ approach them, point at you and say, “She’s/He’s fantastic in bed.”
That’s Advertising.
You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
You’re at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, “By the way, I’m fantastic in bed.”
That’s Public Relations.
You’re at a party and see a fabulous girl/guy. They walk up to you and say, “I hear you’re fantastic in bed.”
That’s Brand Recognition.
Author anonymous. Ironically.
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I'd like to give you a hefty summary of the content I cover - my take on how you can get more clients and increase your cashflow without doing things that feel 'gross'. I'll send you emails from time to time (only cool stuff, don't worry). Your email will never be sold. No spam. Etc.
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