What are the 7 Graces of Marketing and Life? My friend and colleague, Lynn Serafinn, has just published her new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. The ideas she presents in this 400+ page book are a call to action, not […]
Guest Post: What are the 7 Graces of Marketing and Life? Read More
It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,
by Lynn Serafinn Earlier this week, I sent a note to my Facebook friends asking the question, “Where have YOU seen scarcity used in marketing, and how do you think it affects us?” Within a few hours, I received a LONG list of responses, with people citing everything from children’s toys, to oil, to
guest blog: scarcity in marketing – why marketers use it. how it hurts us. Read More
I was just interviewed via video by Rebecca Cowan (pictured here) for her new program The Client Love Connection. We had such a lovely conversation. I made some pretty impressive drawing on my white board for her. We seemed to resonate a lot on our concerns about the marketing world. So I asked her to
the client love connection Read More
by Rachael Pruitt Where was my street-wise inner child when I needed her? Perhaps you’re a little like me: a dreamer, not particularly great with money. A little insecure about the big-wide-world, no matter that your hair has started to turn grey. Perhaps you too are determined to live the dream of the new life
A brilliant video dissecting how marketing targets women. CLICK HERE to watch it or just watch below. [vsw id=”rdkWc_ogevs” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new
targeting women in advertising Read More
What does parenting have to do with marketing? More than you’d think. Recently, I was chatting with Calgary parenting coach Lisa Kathleen (pictured right) and we got to chatting about our frustrations with the big bad world of marketing. And we struck on the ethical topic of ‘entitlement’. I see it a lot in marketing
Parenting and Marketing and Entitlement, Oh My! Read More
“How do we run workshops that sustain us financially – without selling out soul?” That’s a question that’s been on my mind a lot lately. So, I’ve been in the seminar industry since I was in high school. It started out with working for a franchise of Anthony Robbins and Associates, then leading workshops across
ever been to a ‘gross’ workshop – share your story! Read More
A very fascinating conversation about the impact of perception in creating change in the world. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and
Life lessons from an ad man Read More
As many of you know, I spend a lot of time thinking about this notion of ‘becoming a hub‘ as a business. And something about it has always felt . . . dangerous. Or . . . a little ‘off’ or ‘inauthentic’. Or at least like there was the potential to be. And this post
you don’t sell to a community. you support a community. Read More