Branding

polarize

I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people

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How to Identify Your Own Message

Don’t market yourself, market your message. Sounds nice, but how do you identify what your message even is. The first thing is to understand what a message is, know why it’s important and what kinds of messages there are. Then you need to do some inner reflection. The questions below are meant to help you

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What is your message?

Over the past week I’ve written a number of blog posts all about this idea: Don’t market yourself, market your message. I’ve written about what it is, why it matters, the different types of messages and how you can identify your own. And I’d love to invite you to share in the comment box below

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The Six Kinds of Messages

Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of

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