It’s going to ask you to be vulnerable and honest.
It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things came together).
Here’s the gist: I want you to write a rant that’s been brewing inside you for a while and share it with your list and social media. After about a week, go post your rant and the results in the comments below.
Then, in July, I will collect the best rants and make a blog post featuring them all. This is all very informal but it should be fun.
The Rules: videos rants = 3 minutes or less. Written pieces 1000 words or less.
I think it will not only feel really good for you to do but that it could also help you grow your business.
Why do I say this and where is this experiment coming from?
I think that the world needs more people ranting.
I think that you have a rant inside you that, if you let it out, would not only free you but a lot of other people too.
I think that letting yourself rant could do wonders to get to you more clients too.
Let me back up and explain why I think this…
I’ve written 551 blogs on this site.
Most of them have gotten a few comments. Many none at all. A few of them have gotten a lot of comments and been shared widely.
You might think that the ones that were the most shared were the most tactical ones. The ones with ‘how to do something’. The ones with an immediately practical application. But when I do a search of the blog posts in the Marketing Tactics category the following are the ones I find with the most comments on them.
Note: Some of these may have a lower number of comments because they were written years ago when my list was smaller and they may never have been mailed directly to my list. But the most recent ones, in the past couple of years were.
Also: comments are not the only or most meaningful arbiter of success. I would say how much a piece is shared or how much traffic it gets is more important (and I can attest to the rant blog posts I’ll be posting below being the ones that have been shared the most on social media and drawn some of the most new people to my site). But, comment numbers are still a useful lense to look at as it demonstrates that people not only went to that page, but read the material and got enough out of it to leave some complimentary words in the course of their busy lives.
How many comments do I get on my Marketing Tactic blog posts?:
25 Comments – How to Approach Hubs and Potential Clients Cold – This one has the most comments of any of them. But, given how packed it is with content, real life examples, I am surprised there weren’t more comments.
16 Comments – How Do I Fill Up My Weekend Workshop or Retreat Last Minute? 21 Practical Ideas – This one is interesting. I emailed my list of 10,000 with it and then my colleagues Justin and Callan emailed their list of 30,000+ with it. And yet only 16 comments. And, holy hell is this ever one of the most practical blog posts I’ve ever written. This blog post, with some other additions, will be turned into a product I sell within the next year. And I bet it will do well. And yet… only 16 comments.
6 Comments – The Two Secrets of an Effective Business Card – Only six comments? A blog post on the most ubiquitous of all marketing tools?
6 Comments – The Top Ten Ways to Become a Hub – If people really applied what was in here, they’d double their business this year. But a paltry number of comments.
6 Comments – How to Make a Welcome Video for Your Website – What the hell. Most folks should have some sort of welcome video on their website. I’m telling people exactly how to do it. Half a dozen comments. Boo.
3 Comments – Five Simple Ways to Get New Clients – This one blows my mind. Again, I would feel very good about turning this blog post into a paid product. It’s so good. It’s so clear and step by step. But only three comments.
3 Comments – 14 Ways to Make it Easy for People to Spread the Word About You – A distillation of a year’s worth of me reading every book on word of mouth marketing I could get my hands on and… three comments.
1 Comment – Marketing for Psychotherapists – Did this explode in the psychotherapy community? No. Not sure if this one hit my email list but still. I’ve personally sent it to dozens of psychotherapists and had it met with deep gratitude. But only one comment.
0 Comments – Creating Your Hubs Database – Quite possibly the most important marketing tactic I know that very few others teach. And the crowd goes mild.
0 Comments – 21 Powerful Word of Mouth Intensifiers – Again, a years worth of research boiled down into 21 actionable items and met with zero comments.
To be clear, if I were to email my list with some of the ones with fewer comments, we’d see those comments go up. But what follows is very illustrative.
Those rants though…
When I look in the Tad’s Rants category I find these six blogs. All six of these were emailed to my list within the past couple of years. So there’s that. But the difference in the number of comments is orders of magnitudes higher.
And they’re all rants. None of them contain a single practical idea. None of them are tactical at all. And yet, this is a consistent pattern. When I share a rant, I get the most response. To prove it…
174 Comments – I’m Broke (And I Don’t Care)
122 Comments – Why ‘Charging What You’re Worth’ Is Bullshit
104 Comments – Is ‘Conscious Marketing’ Bullshit? Discuss
92 Comments – Slow Marketing
86 Comments – Why ‘Stop Playing Small’ Is Bullshit
So, that’s 652 comments in total for six blog posts vs. 120 comments for what I would consider to be my top ten, most useful tactical blog posts.
To break that down further, that means that, on average, my tactical blog posts have gotten 12 comments each, whereas my average rant blog post above got, 108 comments. So, even if we factor in a smaller email list and not each of those posts having been emailed out and tripled that number to 36, we’re still looking at rant posts performing at least four times better at worst and ten times better at best.
You might be excused for thinking that the secret is to add the world ‘bullshit’ to any blog post. And… you wouldn’t be right but you wouldn’t be entirely wrong either. However, more on that in a moment because it’s not just in comments on my blog.
But when I shared this one, it went crazy. Shared by 34 people. And, on a Facebook Page a share means much more than a comment. Note: I did not boost that post. I paid nothing. And yet, boom.
What is a rant?
Before we dive much deeper, we should really define our terms.
verb (used without object) 1. to speak or declaim extravagantly or violently; talk in a wild or vehement way; rave: The demagogue ranted for hours. verb (used with object) 2. to utter or declaim in a ranting manner. noun 3. ranting, extravagant, or violent declamation. 4. a ranting utterance. via dictionary.com
rant (n.) Look up rant at Dictionary.com “boisterous, empty declamation; fierce or high-sounding language without much meaning or dignity of thought; bombast; a ranting speech,” 1640s, from rant (v.). rant (v.) Look up rant at Dictionary.com c.1600, “to be jovial and boisterous,” also “to talk bombastically,” from Dutch randten (earlier ranten) “talk foolishly, rave,” of unknown origin (compare German rantzen “to frolic, spring about”). A 1700 slang dictionary has rantipole “a rude wild Boy or Girl” (also as a verb and adjective) [Grose] via etymonline.com
In the definitions above you can see that ranting is a style of sharing views that doesn’t fit into the conventions of polite conversation.
Eleven reasons why rants get such a strong response
So, what’s up with the difference in response?
I think there are nine reasons that rants get such a strong reaction and are shared so much.
Reason #1 – They Send The Right Messages:
I wrote a blog post called Five Simple Messages That Can Have Potential Clients Melt and Fall in Love With You (41 Comments). In it, I laid out five key messages that clients need to get from you in order to feel safe.
Message #1: That you ‘get it’ (or at least will try to).
Message #2: That they’re not crazy.
Message #3: That they’re not alone.
Message #4: That there is hope.
Message #5: That there’s a bigger context.
I believe that a good rant can send all five of those messages.
Reason #2 – A Rant Comes From a Point of View:
Years ago, I wrote a blog post called Nine Reasons Point of View is the Future of Marketing. In it, I explain why having a clear, well articulated point of view, perspective, philosophy or ‘take’ on things was so vital. And a good rants comes from this. A rant comes from a way of seeing things that is being ignored and is an attempt to call attention to it, or tear down a point of view we see as doing damage.
Reason #3 – A Rant is Raw and Real:
So much of what we see in business and marketing is posturing. People pretending to be more together than they are. And a rant shatters that pretense. A rant is honest. A rant cuts through the bullshit and calls a spade a spade. A rant isn’t trying to be nice and polite. It’s not concerned about offending people. And people respond to this. People are craving honesty. This kind of genuine boiling over of emotion and frustration when things make us wanna holler is a tonic for people. A rant is done to express, not impress. They’re done primarily to get something out of you not to make an impact on others. You rant because you need to or because you see it’s needed, even if you don’t know if it will make a difference at all.
The realness you express with engender respect (even if they disagree), trust, credibility and a letting down of the guard. People will be more open to you because they see you’re not hiding anything. There’s no pretense. They know where you stand now.
I learned from Stephen Jenkinson that there were two type of marble that were used for stone carving. The first type, which is the most expensive, has a very tight crystalline structure which will take any blow and which can be carved with incredible levels of precision. The second type was harder to carve and the final results would often be covered with holes and imperfections that would need to be filled and covered with wax. So, in that way, a cheaper marble could be used but made to look more expensive than it was.
Now follow this: the Latin word for wax is ‘cera’. The Latin word for without is ‘sine’. And so marble that wasn’t covered up, where the holes could still show, were sine cera. Or sincere. And so, in this way, this common word is brought down through the ages, holding close to its chest this story about letting our holes show.
And so a rant is a tremendously sincere event. We’re not trying to posture or say it exactly right. We’re not trying to pretend we have it all together or have all of the answers. And, because it’s so sincere, people trust it.
Why don’t people rant? Because it’s vulnerable. It risks, even courts, rejection.
If you try to fake it and use a rant as a technique when it’s not something you genuinely feel, it’s going to suck hard and everyone will notice it.
If you try to control and constrain it too much, it will lose its oomph. You’ll notice that in almost all of the rants below, there is swearing. There’s a reason. When people are really ranting, their filters fall by the wayside. Things come out of their mouth that normally never would.
And, because of their rawness, a rant is big medicine. This isn’t something we want to do all of the time. They have real impact precisely because they are so rare and so raw. If all you do is rant, you will lose credibility. The less often you use this tool and the more emotion that is let loose when you do, the more impact it will have.
My colleague and friend Morgana Rae said, “I call those the ‘Dark Goddess of Morgana’s Wrath’ blasts. They’ve been surprisingly enrolling.”
And it’s important to understand that rants are only one kind of medicine. They are needed but they’re not the only thing that’s needed. We also need listening, patience, organizing, well articulated and thoughtful requests etc.
Reason #4 – A Rant is Polarizing:
Not everyone will agree with your rant – it will likely be controversial. It’s going to get a polarized response from people. And that’s good. Clients who aren’t a fit will be repelled, and the ones who are a fit will be magnetically drawn towards you hard. It gets people off the fence of how they feel about you.
Reason #5 – A Rant is Releases Pressure:
One of the highest performing headlines of all time was written by Jay Abraham:
“I’ve got to get this off my chest before I explode.”
He wrote it once as the first statement in a long, rant like sales letter. It got an incredible response. And, whenever he or others have used it after, it got a huge response too.
When people hear a good rant, if they agree with it, they often experience an immediate sensation of relief and release. A good rant gives people permission to stop pretending they see the Emperor’s new clothes when the man before them is clearly naked.
By the time a rant happens, pressure has been built up to an untenable point. When you rant, you not only release the pressure for you, but for everyone listening. The people listening have been, whether or not they’ll admit it, feeling a sense of ‘I don’t know how much longer I can take this…’. If you try to hold a rant in, it will hurt you. If you release it, it will free not only you but everyone listening who agrees with you. Rants are like a thunderstorm that come in loud and strong and, after which, the air smells fresher than it has in months, the stagnancy gone and replaced with someone more life giving.
A rant can create an incredible sense of connection between yourself and the person listening as they whisper, ‘Thank you for being willing to say it.’
Because rants are the release of pressure, they require some pressure to build up first. They have to arise from something real vs. an attempt at saying the ‘right thing’ to get a ‘particular response’ (e.g. a crafted statement from a politician that is clearly false indignation, full of sound and fury and signifying nothing). This means we can’t manufacture them without their ringing exceeding hollow. In that way, they’re spontaneous. It’s not about making them happen perhaps, but not stopping them when they arise.
Reason #6 – A Rant is Emotional:
A rant is not an essay. It’s not an analysis or breakdown. It’s not a manifesto (though a manifesto may arise from it). A rant isn’t that well thought out yet. It’s from the heart. It’s an expression of pain, heartbreak, anger or hurt. It’s an expression of a deep love for something. It’s not abstract. It comes from a real place of real impact. It comes from a not being able to hold it in anymore more than an excitement to share some new idea or concept.
That might be why people swear so much when they rant. The gasket has blown and the filter is off and the only thing coming out of that spigot faster than you can manage it, is hot, liquid truth that is going to burn away anything that isn’t real.
A rant wants to tear apart bullshit. It wants to grab people’s masks right off their face, throw them down on the ground and step all over them. It wants to grab people by the shoulders and shake them and tell them to wake the f*ck up for god’s sake. It wants to go to a polite dinner party and turn over tables if that’s what it takes to get people’s attention.
And there’s a good chance that you won’t know it’s a rant by what you say but by how they respond.
Reason #7 – A Rant is a Call to Action:
A rant is a message. It’s a call to action to change things for the better. And that energizes (and, hopefully) enobles people. A rant is a call for people to wake up, stop being so f*cking apathetic and to do something. A rant isn’t just done to vent feelings and then move on – that’s what therapy is for. No, a rant is there to start something.
Think of the rant at the end of Trainspotting:
Choose Life. Choose a job. Choose a career. Choose a family. Choose a fucking big television, choose washing machines, cars, compact disc players and electrical tin openers. Choose good health, low cholesterol, and dental insurance. Choose fixed interest mortage repayments. Choose a starter home. Choose your friends. Choose leisurewear and matching luggage. Choose a three-piece suite on hire purchase in a range of fucking fabrics. Choose DIY and wondering who the fuck you are on a Sunday morning. Choose sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth. Choose rotting away at the end of it all, pishing your last in a miserable home, nothing more than an embarrassment to the selfish, fucked up brats you spawned to replace yourself.
Reason #8 – A Rant is Unauthorized:
Rarely does anyone ask for permission to go on a big rant because rants are often deliver in the face of some oppressive authority, reality or set of assumptions. So a rant can actually be a step in reclaiming your own personal authority. Rants often happen when boundaries (real or imagined) have been crossed too many times or in egregious ways and so rants are a way of saying ‘no more’. A rant often breaks social conventions. It’s not polite. It often interrupts whatever is going on.
And in a world full of posturing, lies, injustice, pretense and deep confusion about how we’re supposed to relate to each other as humans, rants are deeply, deeply needed.
Because they are not authorized or a part of the common public discourse, when rants appear, they are like lightning. They get attention.
Reason #9 – Rants Can Be Tonic or Toxic Destructive Force:
Make no mistake. A rant is destructive.
But this destructive energy can be tonic or toxic, depending on how it’s used.
When coming from a deeply wounded place, it may seek to scapegoat groups of people. Think Hitler ranting against the Jews or Jim Crow ranting against black people or religious leaders ranting about homoosexuals. Toxic rants are the life damaging use of anger to protect unearned privileges and the punitive use of force to crush those who would question those privileges and control.
But there’s a tonic version where the rant is coming from the impulse to tear down anything that isn’t real, to expose hypocrisy, to flood light into the darkness and to call attention to injustice. They want to blow up the damns that are killing our salmon, break the shackles that are enslaving us. Tonic rants are the life affirming use of anger and the protective use of force when something precious is under threat.
A toxic rant will result is real casualties or real people being hurt.
A tonic rant will only result in lies being hurt.
The key thing to understand is the destructive power of them. But, hidden in the middle of that destructive power is something precious. It is not a new thing, but rather the yearning for something better. A good rant is a pleading with the world for something finer and fairer, a plea for beauty in the face of ugliness, kindness in the face of cruelty, fairness in the face of injustice, integrity in the face of hypocrisy, honesty in the face of deceit and duplicity.
Reason #10 – Rants Resonate:
If it’s a good rant, it will resonate with people.
As Carl Rogers said, “That which is most personal is most general.” He meant that the things you most deeply feel that you think you’re the only one who feels them? Everybody feels that. And so the more honest and vulnerable you’re willing to make yourself, the more others will resonate with you.
James Baldwin put it so well, “You think your pain and your heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me most were the very things that connected me with all the people who were alive, or who had ever been alive.”
This is what rants do. People hear them and say, “Me too! I thought I was the only one!” and then they want to share them. If no one comments on your rant, likes it or shares it, it might not have struck a chord in people.
Reason #11 – A Rants is a Response:
This is vital to understand about rants.
It’s why you can’t just ‘manufacture’ a rant.
A rant has to come from somewhere. It’s got to be a response to something real that you have experienced in the world that genuinely upsets and frustrates you. It’s got to be something you have been unable to find a solution to despite trying.
A rant is about something bigger than you. A rant places you somewhere. A rant is not a political speech about you and how amazing you are and why everyone should vote for you. A rant is not a speech about some neat new idea or technology or philosophy. It’s a response to something that isn’t working.
The Three Places A Rant Can Come From:
Maybe even more important than the content of the rant is where it’s coming from.
I want to suggest there are three places. You can read more about this in my blog post Collapse, Posturing & Composure.
Collapse: If you rant from a place of collapse, victimhood and ‘poor me’ your rants will sound whiny and complaining. This is not attractive. And it’s not vulnerable (even though it seems like it is). Instead of sharing the pain they feel, they use the pain as justification for their story about themselves. The former melts people’s hearts, the latter disgusts people.
Posturing: If you rant from a place of puffing up and pretending to be more together than you are, or pretending to care so much, you’ll come across as immensely disingenuous and only succeed in appealing to other people’s posturing.
Composure: This place, of comfort in your own skin, of finally coming to trust yourself over external authority, is where all good rants come from. Rants that come from a desire to get love (collapsing) or get respect (posturing) never resonate. But rants that come from a place of self love and self respect always do. You can’t be vulnerable unless you are composed. If you’re posturing or collapsing you are, inherently, basing your identity in how others see you. That means that to feel okay, you need to manage how they see you. That means you need to be in control of it. And you can’t be in control and vulnerable at the same time. Only when you feel safe in your ability to handle yourself and meet life as it is, will you every be able to be vulnerable.
But, it might be good to look at some real examples of rants so you can get a flavour for them.
So, here are…
Eight blog post rants worth checking out:
Is It Possible to Financially Harm a Client? by Mark Silver
Addicted to Breakthroughs by Mark Silver
Before You Quit Your Job – Morgana Rae
Can We Quit the B-S Marketing? An Easier Way to Honest Marketing – by Tova Payne
Statement to the Court Upon My Unjust Arrest – by Leah Henderson
Thirty-two video rants worth checking out:
Watch these all. You will feel uplifted and emboldened by them. They all have different styles which is part of what I’m wanting you to see so you can understand all of the different ways your rants could look.
Rants in Politics:
Elizabeth Warren goes off about the debt crisis and fair taxation.
Australian Prime Minister Gillard lets loose on the leader of the opposition for his blatant and long practiced mysoginy. What I love about this rant is that it’s clearly not scripted. She had some points set out to make and then just let loose.
Hillary Clinton gives an incredibly well measured response to a question on birth control where you can feel her entire life of real world experience coming to bear and all rushing to form themselves into words. You can feel the long line up of examples forming inside of her as she builds momentum in this and yet, somehow, keeps it together.
Rants in Comedy:
Bill Hicks famous rant (NSFW) about marketing and marketers. This is one of my favourite rants of all time. Eloquent. Well thought out and full of emotion.
George Carlin, much of whose career was based in rants, delivers this incredible three minute of lucid, angry brilliance.
Louis CK goes off about why he hates cell phones. But the beauty of what he’s offering here is a deeply personal and intimate look at what it means to be human and how we distract ourselves from this constantly. It’s funny, but it’s also a plea for humanity.
Louis CK’s stand up style, much like George Carlin’s, has a rant like quality. In this one, he imagines how God might rant at us if he were to come back to Earth and see what we’d done to it. This particular rant resonated so much that someone decided to animate it.
I couldn’t do this without throwing in this third Louis CK clip (which was how many people heard of him first) where he ranted about how incredibly spoiled and entitled this culture has becomes.
Lewis Black is one of my favourite ranters who channels his anger at the bullshit in the world into something well worth watching as he articulates many of our deepest held frustrations for us.
Jim Jeffries goes on a rant about gun control in his comedy show. A brilliant use of comedy to get a point across and to address a real problem of gun control by pointing out the inconsistencies and hypocrisies in the arguments against it.
Rants in The News:
Rachel Maddow crushes it in her post election rant. I love the rhythm and momentum that this rant builds as it goes. Like a steady drum she keeps beating as she builds her case point by point.
Nobody in Canada rants better than Rick Mercer as they make up a regular feature of his show This Hour Has 22 Minutes. What I love about Rick’s rants are the momentum they have as he’s always walking when he does them and he’ll physically stop to make a point.
Kanye West’s propensity to go off script can sometimes be seen as self serving but, in this moment, he just lets loose and starts telling the truth as he sees it. This video, as many good rants are, was shared incredibly widely. Out of all the rants I’m sharing, this one might be the most spontaneous and unscripted.
Dylan Ratigan goes off and will not be stopped. He breaks decorum of his show, interrupts everyone and can’t seem to stop himself. Agree or disagree with him there was nothing contrived about this rant. It was not a carefully calculated Ezra Levant style meltdown. It was a very real frustration boiling over.
Rants on Fake News and Talkshows:
Bill Maher has built a career on rants. The ‘New Rule’ portion of his show is a well constructed, well thought out rant on a particular topic where he punches up and skewers the wealthy for their hypocrisy on drug policy.
Jon Stewart often goes on rants on his show. This one moved me because it was so incredibly honest. The footage of the murder of Eric Garner at the hands of the NYPD had just come out and Stewart was beside himself with dismay at the appalling and unbelievable injustice.
Spoken Word Rants:
The following spoken word poem is scripted. Every word. And yet, it’s a rant. It drips with real emotion, swells and builds. It is a plea for something as must good rants are. You can feel the poem bursting out of her as she opens herself with incredible vulnerability.
Another example of the power of spoken word, poetry and excellent video editing to express a rant eloquently. This is a personal expression of feelings on a topic which many would share. This video was shared widely.
Through spoken word, Prince Ea expresses his despair and hope in the world but then brings something beautiful towards the end. This rants is the shroud of sadness that protects something beautiful inside it. This rant is a passionate plea.
Prince Ea goes on a poetic rant about cell phones.
Evalyn Parry, one of my favourite Canadian singer/songwriters, delivers this beautiful spoken word piece as an ode to lift up all of those she sees making the world better in the face of all the opposition she knows they experience.
Climbing Poetree is an incredible poetic duo whose spoken word pieces are some of the finest and most eloquent rants I’ve ever experienced.
This poetic, moving, surging and heartfelt rant for the hope of something better by Andrea Gibson brings tears to my eyes every time.
A powerful piece by Katie Makkai in response to a life telling her she wasn’t. beautiful. enough.
Rants on TV or in The Movies:
This is a little micro rant on bankers a game show by David Mitchell who’s a brilliant British comedian. What I love about it is that he can’t seem to stop himself. He interrupts the proceedings with it.
In the movie, A Few Good Men, Jack Nicholson’s character is goaded into going on a rant that ends up with him (spoiler alert) admitting his guilt. But how much better is it with this young man in a tub doing it? Nailed it kid.
I disagree with where the following one comes from politically and the amount of history it leaves out (e.g. slavery and genocide in the United States), but it’s a great example of a rant…
Rants By My Colleagues:
My colleague Jay Fiset of Calgary went on a rant about his frustrations with the personal growth industry .
Rants by Celebrities:
Actor Tyrese Gibson goes on a rant about responsibility to the people following him about them. He expresses how tired he is of their whining and complaining. It’s a beautiful, tough love rant.
In this famous interview on BBC, Russell Brand gives some incredible well tempered, rant-like answers. What I love about Russell’s style is the incredible lucidity but also the pacing, tempo and rhythm of it.
Jenna Marbles, who is amazing, goes on a rant about the whole ‘nice guys finish last’ idea. Extremely NSFW.
Vandana Shiva is one of the most remarkable and wonderful people I know. In this interview she goes off about Monsanto. This kind of rant is driven by a passion for exposing the lies and false causes of real troubles.
So, How Do You Participate in the Rant Experiment?
Step One: Identify Your Industry Frustration
Complete these sentences. Try coming up with ten answers per sentence stem. This is a great exercise to do with a friend. Have them interview you and record it or have them take notes and just let yourself vent. Critically, don’t try to be nice. Let yourself be petty and opinionated to start. You can clean that up later (if you want to). For the moment, just let it out.
Note: Replace the word industry with scene or community as it makes sense.
- I’m so sick of _______ in my industry.
- The elephant in the room that no one is willing to talk about in my industry is….
- The biggest piece of bullshit going around my community is…
- The emperor’s new clothes in my industry is…
- The thing I’m most frustrated about in my industry is…
- The things I’ve thought about for years but have never said out loud about my industry is…
- The dirty secret of my industry is…
- The thing I’m most sick and tired of hearing, seeing, or dealing with in my industry is…
- The thing I feel like I have to bite my tongue about (while I roll my eyes) the most when at industry events is…
- The thing they never teach you when you’re in school for our industry is…
- The biggest lie I see my colleagues peddling is…
- How the hell is ______ still a thing in my industry?
- I don’t give a shit about _______ anymore. What I care about is _________.
Step Two: Express it Out Eloquently
I’m not talking about word smithing something to death so it’s stripped of all inspiration. But I am talking about holding yourself to a higher standard so that even your consternation is expressed in a way that adds more beauty to the world in its realness. I’m talking about stripping the ‘uhms’ and ‘uhhhs’ and ‘like, ya know?’s from it. I’m talking about speaking right from your heart in the most beautiful, honest and real way you know how to do.
Oriah Mountain Dreamers urgent and deeply honest poem The Invitation is a gorgeously articulated rant.
I don’t think that this kind of eloquence is something you can just summon up in the moment. I think it’s the result of a lifetime of practicing eloquence in speech being brought to bear in a moment like this. The only way to practice for an eloquent and moving rant is to practice more beautiful speech right now in your day to day life.
AGAIN: For the sake of this experiment: let’s not having videos go more than 3 minutes long at the most and let’s have written things be no more than 1000 words.
Step Three: Sleep On It & Share It
It’s always a good idea to sleep on things. Even rants. Let it out and then look at it the next day with fresh eyes. Can it be improved? Polished? Made even more powerful? Almost certainly.
Step Four: Share the Results in a Comment Below
I look forward to seeing what you come up with. But more than that, so does everyone else. Maybe the world has been waiting for you to blow off a little steam.
Also – if you can think of other rants that should be featured, please share them below as well.